
“There are no new ideas. Only new ways of making them felt.” [Audre Lorde – US Poet].
A rule, that it seems, also applies to campaigns as ‘Say No To Page 3’ revives an old quest for the social media age.
It’s a movement that I can remember from the 1980’s. At the time, a totem of ‘the Left’ who didn’t really have anything sensible to say having run the Country into the ground during the 1970s…something else that hasn’t changed much then.
Back then, Page 3 models were household names. Samantha Fox, Maria Whitaker and Linda Lusardi achieved celebrity status and to the joy of many a young gamer, several also made the cross-over to become 8-bit legends. Like many a teenage lad, I spent hours learning to play poker in order to see Sam Fox in her monochrome pixelled glory (and yes it was worth it in the end), I managed to blag a Barbarian poster from Palace Software showing Ms Whitaker at her finest and although I was a ‘Crash’ man, I certainly made an exception for the ‘Your Sinclair’ Corrine Russell issue! All of which deviant behaviour occurred without a copy of The Sun ever crossing my path. There were a few murmurs of disapproval from the readership of magazines that advertised these games, but generally it was considered acceptable. In fact the only time there was any real controversy was when Luis Royo’s excellent ‘Heavy Metal Magazine’ cover was used to advertise ‘Game Over’ and showed the tiniest glimpse of nipple (leading to Oliver Frey famously adding some extra armour to the advert in ‘Crash’).
Before going any further, I ought to say that I have only ever purchased one copy of The Sun (it was a Saturday, so no breasts on show, and they were giving away a World Cup vuvuzela…so rests the defence), so I have no particular axe to grind there. However, I am vehemently anti-censorship; history has shown that when we start banning things because certain groups don’t like them it rarely ends well.
So onto the ‘Say No To Page 3’ campaign. It’s actually pretty difficult to find out what their objections are. Whilst they are effective in generating noise on Social Media, the campaign is noticeable by the lack of any actual argument. As best I can tell, there is an objection to a photo of Jessica Ennis, after her Olympic success, being smaller than the photo of the Page 3 model. Now I think Jess Ennis is fantastic – a great sports woman, fantastic role model and an outstanding ambassador for our Country; I am struggling to accept the size of her photograph as a reason for censorship though.
Whilst the campaign itself fails to articulate it’s objections, we can learn something from the links and comments within it’s petition so, let’s have a look at some of the arguments:
Page 3 leads to the sexual abuse and rape of women
Violence against women (or indeed any individual) is unacceptable and inexcusable…end off.
Only an idiot would draw the conclusion that looking at Page 3 leads to rape, yet the ‘Say No To Page 3’ campaign seeks to do exactly that by linking it to crime figures.
It’s an argument quickly knocked down, so let’s do so:
- The anecdote – I don’t know any sex offenders, but I do know men that read The Sun. They are normal people and in the workplace manage to flick through the paper at lunchtime without feeling the need to rape or abuse their female colleagues in the afternoon.
- The numbers – the campaign quotes 60,000 rapes a year (1 is too many). The Sun has an average daily circulation of 2,656,271 (ABC Sept 2012). I‘m not aware of any research into the reading choices of rapists, but it clear to see that the numbers simply do not stack up there.
- The logic – the campaign’s argument is that sexual abuse of women occurs because men see them as sex objects. The more clothing a woman takes off then the more they are objectified. The natural conclusion is that if women were to fully cover up then sexual abuse and rape wouldn’t exist. Well you won’t find statistics on sexual abuse and rape in (say) Saudi Arabia but most western women wouldn’t swap places!
Boobs aren’t news
No, generally speaking they are not. But then neither is most of the rest of the content in The Sun and other tabloids. There are papers that have excellent news content if that is what one seeks.
Pick up a copy of the Daily Mail and you will read editorial infinitely more damaging than a picture of a lady displaying her breasts.
Page 3 is degrading to women
A difficult argument to swallow when those that push it are strangely quiet when it comes to semi-naked men.
This week, H&M showed their new advert featuring David Beckham in just his boxer shorts (roughly the same amount of clothing as a Page 3 picture). Twitter went wild – not in protest but with, mainly, women expressing their appreciation of Mr Beckham. For the record, it wasn’t his charm, footballing skills or the good work he does for charity that they were appreciating.
Seems a pretty equal relationship to me. But, of course, the PC lobby behind ‘Say No To Page 3’ are not interested in equality, are they?
The argument is also deeply insulting to men in that it assumes we see women only for their physical appearance. I don’t speak for the whole of mankind, but personally I have the intelligence to appreciate an attractive lady, without seeing her as some form of everyday object. Take, for example, Lucy Pinder…Lucy is a stunningly beautiful lady and not to beat around the bush, has a fantastic pair of breasts. However I can also acknowledge that she is a highly articulate and intelligent individual and a successful business woman in her own right – qualities I admire every bit as much as her appearance (anyone with preconceptions about models should follow Lucy @LPinderOfficial)
Page 3 turns women into sex objects
Nope, that will be evolution (or God, depending where you stand on that issue).
Quite simply, Men and Women have evolved to be attracted to each other and to seek procreation. Men are programmed to seek a mate that has the greatest chance of bearing a healthy continuation to their line and provide for their offspring. In exactly the same way that women are programmed to seek a mate that is physically strong and demonstrates an ability to provide (back to Beckham…curse him).
Evolution did not build in the time to have a full assessment, interview and matching process…the sabre tooth would have eaten you before you had got halfway down the ‘equality & diversity questionnaire’…putting it bluntly boobs = milk = food for offspring. Millions of years of ‘survival of the fittest’ have convinced men that they should look.
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I said at the start that I’m not a Sun buyer (hands up, I enjoy a flick if it’s laying around the staff room), so why let this bother me at all?
On a practical level, there are the economic benefits (models, photographers, printers, etc) and the rights of the models to be employed. I’m struggling to see why people should loose their jobs just because someone, that can make a choice whether to buy The Sun or not, wishes to impose their prejudice on others. It can also be a great career platform – the aforementioned Ms Fox & Ms Lusardi continue to have active careers outside of modelling and also do some fantastic campaigning and charity work.
But the big reason for me is that this is a the thin end of a PC censorship wedge. The campaign succeed in censoring The Sun, so what next? Presumably “lads mags” such as Nuts & Zoo are just as offensive so they would have to go. Then, of course, their evil cousins the Men’s monthlies…that’s GQ, FHM, et al taken care of. No more of those billboards advertising underwear – real women don’t look like that and clearly Rhianna and other purveyors of filth would need to be barred from the country and their videos blocked on YouTube…along with anything else on there that showed a female engaged in an unapproved activity. If we accept that, then there is plenty more to block on the web….the thought police will be very busy.
Campaign’s like ‘Say No To Page 3’ are quick to gather momentum…the dangers of the ‘re-tweet’ and ‘like’ buttons. They are also highly dangerous and a natural home for those that hate personal freedom and responsibility. If you are tempted to say ‘yes’ to censorship just take a moment to think about the final stop on that particular train.
Links:
* Sam Fox Strip Poker [Martech] – http://www.mobygames.com/game/zx-spectrum/samantha-fox-strip-poker
* Barbarian [Palace Software] – ftp://ftp.worldofspectrum.org/pub/sinclair/games-inlays/b/Barbarian-TheUltimateWarrior.jpg
* Your Sinclair issue 29 (Vixen): http://www.ysrnry.co.uk/ys29.htm
* Game Over – art by Luis Royo – http://pinterest.com/pin/242279654924989109/
Tags: feminism, murdoch, page 3, political correctness, the sun